Audi buys 60-second slot to advertise in first quarter of Super Bowl

Article by Christian Andrei, on August 25, 2010

Following incredible buyer and critical response to its "The Godfather"-motivated advertisement in Super Bowl XLII, Audi of America most recently made it public that it has bought a 60-second slot to advertise in the first quarter of the next Super Bowl. The Super Bowl ad last year was the first in almost 20 years for the firm.

The ad's special inventive rudiments made it big with viewers. Audi was the number two Super Bowl advertiser in complete buzz following the game, according to Collective Intellect and Nielsen Buzz Metrics.

In the succeeding months the game increased almost 200% and the Audi R8 turned out to be the top search keyword on Google right after the ad's broadcast.

"Last year's Super Bowl ad put old luxury on notice that Audi was setting the new standard in the American luxury market," Scott Keogh, chief marketing officer, Audi of America, commented. "With this spot, we plan to build on the success we've enjoyed in 2008 to make 2009 a year of progress and market momentum for the Audi brand."

In 2007 Audi met with a record success for sales. This year, in spite of the worsening economic atmosphere, Audi was able to boost market share compared to other imported luxury marquees from 6.2% 12 months ago to 8.6%. The San Francisco-based Venables Bell & Partners, Audi's advertising company, was responsible for the advertisement.

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