Audi buys 60-second slot to advertise in first quarter of Super Bowl

Article by Christian Andrei, on August 25, 2010

Following incredible buyer and critical response to its "The Godfather"-motivated advertisement in Super Bowl XLII, Audi of America most recently made it public that it has bought a 60-second slot to advertise in the first quarter of the next Super Bowl. The Super Bowl ad last year was the first in almost 20 years for the firm.

The ad's special inventive rudiments made it big with viewers. Audi was the number two Super Bowl advertiser in complete buzz following the game, according to Collective Intellect and Nielsen Buzz Metrics.

In the succeeding months the game increased almost 200% and the Audi R8 turned out to be the top search keyword on Google right after the ad's broadcast.

"Last year's Super Bowl ad put old luxury on notice that Audi was setting the new standard in the American luxury market," Scott Keogh, chief marketing officer, Audi of America, commented. "With this spot, we plan to build on the success we've enjoyed in 2008 to make 2009 a year of progress and market momentum for the Audi brand."

In 2007 Audi met with a record success for sales. This year, in spite of the worsening economic atmosphere, Audi was able to boost market share compared to other imported luxury marquees from 6.2% 12 months ago to 8.6%. The San Francisco-based Venables Bell & Partners, Audi's advertising company, was responsible for the advertisement.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries