Audi celebrating its 100th year anniversary with special watch

Article by Christian Andrei, on August 25, 2010

It has been a long tradition among carmakers to celebrate their anniversaries with a timepiece that is representative of the years leading up to the event. So, Audi is celebrating its 100th year anniversary with a special watch created in partnership with Chronoswiss.

The watch is dubbed "Tachoscope" and it highlights Audi Design exterior with precision C. 125 caliber mechanism and a few unique functions like the arrangement where only the minute hand is connected to the dial's center. Two individual inset dials provide for the functions of the hour and the second, providing extra space for the stop-watch and tachometer function of the timepiece.

So, this timepiece does not only measure time, but also speed, an appropriate representation of Audi. Functionality is not the only focus the timepiece is also a grand artwork. The device is coated with real enamel and the numbers are inspired by the iconic Audi-designed Auto Union race cars of the 30s, particularly the Type C Grand Prix car, offering the Tachocope a definitely automotive elegance.

The crown of the timepiece is made to look like a gearwheel, with a see-through back offering a view of the mechanisms inside when the watch is not in use. The anniversary is engraved and is visible through the glass casing.

There will be a limited 100 timepieces to be built, representing a year in the 100-year anniversary. Sixty-five of these watches will be done in white gold while the remaining 35 in platinum. The white gold version will fetch a 14,900 Euro ($20,100+) price tag and the more precious platinum models will come with a 24,900 Euro ($33,700) sticker price.

Press Release

Tradition and Innovation: The Audi Centennial Timepiece

100 years of Audi. A truly special anniversary, commemorated with an exceptional chronograph: the new Audi Centennial Timepiece. It embodies the brand's incomparable values: tradition and innovation, design and precision, sophistication and perfection. A magnum opus of horology, this chronograph boasts a tachometer function as well as a unique design and a patented caliber.

This exclusive chronograph was conceived by Audi Design; our development and production partner is Chronoswiss, the Munich-based watchmaker. Audi and Chronoswiss alike devote themselves to precision and flawless quality. Moreover, both companies boast rich legacies, yet also strive for innovative excellence and pioneering solutions.

The Audi centennial timepiece-the Tachoscope-uniquely combines a regulator dial, a chronograph featuring a stopwatch operated by a single push-button, and a tachometer dial. The exception to the classic regulator principle is the offset configuration of the hour hand and the second hand, as only the minute hand is positioned in the center of the watch dial.

The chronograph hand is also centered on the Tachoscope. This layout ensures excellent readability, regardless of a watch dial's complexity. The Tachoscope's chronograph is complemented by the tachometer dial on the bezel. This dial measures velocity in kilometers or miles per hour.

As unique as the watch's design is its dial, which is made of genuine enamel. Inspired by the instrumentation of the legendary Auto Union racing car, Audi Design created customized, crystal-clear lettering for the watch's face. It is dominated by the second hand's numerals, which are reminiscent of the tachometers in the Type C Grand Prix racing car of the 1930s.

Audi Design created a crown in the shape of a gearwheel; the case exudes elegance and is well-proportioned. In the mechanical movement, the rotor-visible through the glass back cover of the case-features engraving that proclaims the years of Audi's anniversary.

Chronoswiss engineered the technology beneath the face. The interior of the Tachoscope contains the exclusive C. 125 caliber, for which Chronoswiss recently received a European patent (Number 1243984). By means of a complex mechanism, this caliber allows the chronograph to be operated via a single push-button integrated in the winding device's crown.

The limited-edition Audi Centennial Timepiece will be manufactured in platinum (CH A 1520) and white gold (CH A 1521 W). A total of just 100 units will be made: one for each year in Audi's history. Each of the 35 platinum and 65 white-gold wristwatches will be packaged in a wooden jewelry box with a black matte finish; accessories include a watchmaker's loupe and screwdriver. The price for the platinum wristwatches is € 24,900, the wristwatch in white-gold € 14.900. Information on how to order the watches contact Audi quattro GmbH on (+49 (0) 841 89 46 599) or at

Topics: audi, watch

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016