Audi exec says that Tesla is cool, a source of inspiration for automakers

Article by Christian A., on October 23, 2013

Audi of America President Scott Keogh is not mincing words when talking about rival Tesla in an interview last Friday. Keogh emphasized that Tesla is a true competitor in the luxury segment as it is capable of selling a vehicle for over $100,000. He said that Tesla is "cool" and is "the talk of the town” as well as a source of inspiration for automakers to continue innovating and creating challenges.

However, Keogh is casting doubts on Tesla’s decision to skip dealers and sell directly to consumers. He added that Audi hopes to sell over 150,000 vehicles in the U.S. in 2013, establishing a sales record for sales in the country that is its No. 3 biggest market. Meanwhile, Tesla aims to sell 21,000 Model S sedans globally this year.

Tesla has been in conflict with car dealerships in U.S. courts and state legislatures because it doesn’t make use of the dealer model that other automakers follow. Keogh said that dealers have personal connections to potential customers through schools and other communities. Keogh said that Audi is focusing its marketing strategy in the U.S. on clean-diesel technology.

However, it also hopes to compete with Tesla in the sale of plug-in electric vehicles. Audi is required to do this to comply with California’s zero-emission vehicle mandate. Keogh said that diesel will be one of the four ways that Audi will comply with the fuel-economy standards in the U.S. He cited plug-in hybrids, plug-in electrics as well as improvements to the internal combustion engine. Keogh cited that it won’t be sustainable for the company to pay.

Topics: audi, tesla, electric car

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries