Audi expects that the market in China will exceed Germany in terms of new car sales. By 2012, Audi anticipates that China will be its number one market. A Dow Jones report had quoted Peter Schwarzenbauer, Audi's executive board member for sales and marketing, as saying that the company's plan to expand operations in China had numerous strategies.
This includes the launching of several new models in the next few years. Schwarzenbauer said that so far, the company has recorded 118,000 car sales. He said that the company is on track to surpass its initial target in China this year (of 130,000 car sales).
Audi aims for sales to reach 250,000 units by 2012 or 2013 in China. Audi will be opening a new assembly hall at the facility in Changchun alongside its partner FAW.
This will be where the assembly of the A4 and the Q5, two of the models meant to support Audi's expansion in the Chinese market, will be accomplished.
In a release, Rupert Stadler, Audi chairman of the board, said that the substantial increase in its production capacities will fuel [its] continued growth and boost China's position as a strategically important market.
He said that Audi hopes to have more than 200 stores in the country by 2015. Currently, there are 139 dealerships and 14 Audi terminals.