Audi expects non-blinding high beams to give it edge over rivals

Article by Christian A., on December 9, 2013

The war for luxury car sales supremacy has found a battleground – headlamps. All three leading luxury carmakers -- BMW, Audi and Mercedes-Benz -- are taking advantage of consumers’ preference for such features, which bring added safety for both vehicle occupants and drivers of other cars as well as pedestrians, thanks to innovations like bright, energy-efficient LED headlights, smart high beams, and infrared-assisted spotlights that shine on potential road-side threats.

These innovations also allowed luxury carmakers to justify the difference in prices between their offerings and those of mass-market brands. "Luxury-car margins are under pressure as the carmakers expand their lineups and mass-market vehicles improve in quality," said August Joas, head of the global automotive practice at consultant Oliver Wyman.

Of the three, Audi is leading the way, as evidenced by its introduction of headlamp technology. In October, Audi demonstrated the capability of its next-generation headlamps. Audi had a woman walk to and fro in front of a light from a car's high beams. Instead of blinding the woman, the light automatically avoided the place where she went, while keeping the roadway lit.

Audi's latest headlamp technology -- Matrix LED -- connects computer-controlled LEDs with a camera to avoid blinding drivers of up to eight vehicles from the glare of the high beams. Matrix LED combines 50 independently controlled LEDs to create almost 1 billion different light variations, adjusting for traffic situations like city and highway driving and oncoming cars and bicycles.

"We have redefined light," Stephan Berlitz, Audi's head of lighting development, said during the October presentation. This feature can be availed in Germany as an EUR2,400 ($3,200) option on the EUR74,500 A8 executive sedan. Matrix LED has yet to be approved for installation in vehicles sold in the US. [source: automotive news - sub. required]

Topics: audi, technology

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries