Summit Entertainment’s film adaptation of the award-winning, best-selling novel “Ender’s Game” will be the movie that will show the latest Audi concept, the fleet shuttle Quattro. The Audi Design Team developed an entirely virtual car for the new movie that will have its premiere in German cinemas on October 24.
Featuring a visionary design, the Audi fleet shuttle Quattro blends easily into the world of the science fiction feature film and combines futuristic design with groundbreaking technology. “The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist,” explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG.
“As a result, our Audi becomes part of this fictional world.” “Designing the Audi fleet shuttle quattro was similar to customizing a tailor-made suit. We adapted it to the requirements of the world in ‘Ender’s Game’ and at the same time had to take care to preserve our brand values,” said Frank Rimili, chief designer for the film project. “We were ultimately able to perfectly project our design philosophy into the fictional world of the movie.” Linda McDonough, a producer of “Ender’s Game,” added, “The Audi brand is already very forward thinking which made their inclusion in our film an organic fit.” [source: Audi]