Audi forming a new central U.S. sales region to assist dealers and customers

Article by Christian A., on October 22, 2012

As part of plans to increase U.S. volume, Audi of America is forming a new central U.S. sales region that comprises 13 states to assist dealers and customers. Audi said that the fourth sales region, which covers 62 of Audi’s 275 U.S. dealerships, will be situated near Chicago’s O’Hare airport and will open in January 2013.

Audi has set a target that before 2020, it seeks to sell 200,000 vehicles in the U.S. From January to September 2012, Audi’s sales in the U.S. have grown 19% to 100,694. The new sales region will take responsibility for several markets currently covered by Audi of America’s eastern, southern and western regions.

Over 100,000 Audi cars and light trucks are registered in the new central region. Ken Brusca, who became a part of Audi of America in 2005, was appointed as the central region director. Before this, he served as the operations manager for the eastern region. He also has experience in management at Chase Automotive Finance, Ford Motor Co. and Volvo Cars of North America, where was the Canadian CEO. A spokesman said that Audi will be hiring from outside the company for its new sales region.

The latest Audi A6 full-sized sedan – the brand’s flagship executive class model – has received a massive redesign, along with a host of technologies including new assistance and multimedia systems. In addition, the new Audi A6 will be available with a wide range of engines and drivetrains, including the upcoming Audi A6 Hybrid that blends the dynamic power of a V6 engine and the fuel efficiency of a four-cylinder mill.

Another technological highlight of the Audi A6 is the fact that a good part of its body is made from aluminum and high-tech steels. The use of such high-tech materials allows the body of the new Audi A6 to be light and yet stiff and safe. Likewise, the use of these high-tech materials helps ensure low interior noise levels. Passenger ride is made more comfortable thanks to systematic hydraulic damping in the axle and drivetrain bearings as well as the precise use of related parts and components.

With dimensions of 4.92 meters (16.14 ft) in length, 1.87 meters (6.14 ft) in width, and 1.46 meters (4.79 ft) in height, the new Audi A6 features sporty proportions that are further defined by its other athletic details. For instance, the new Audi A6 features a long engine hood, as complemented by its prominent lines on the flanks and its low, sweeping roofline. This sportiness could be furthered by availing of the optional LED headlights.

Masterfully matching the styling exterior is the Audi A6’s spacious interior, which features a "wrap-around" element that seemingly hugs both the driver and the front passenger. Likewise, the interior of the new Audi A6 comes with a curved dash panel that positions the driver at the center of the cabin.

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