Audi goes for tech-savvy young buyers with “simple” A3

Article by Christian A., on March 17, 2014

Audi AG is known for offering models that is made of rich materials or having voluptuous curves. But to attract young luxury buyers who are usually attracted by the latest in technology, Audi has to make a few compromises A3 sedan, which is the carmaker’s smallest and cheapest car in its lineup in the United States.

Priced at just around $30,000, the A3 is powered by either a standard 1.8-liter or 2-liter engines, which while providing enough output, is not as powerful as other Audi sedans or the Mercedes-Benz CLA. Likewise, the design philosophy of the A3 seems to divert from the usual, as it is understated, Bauhaus minimalism.

Audi is hoping that the A3’s telematics system will set it apart from BMW and Mercedes-Benz. It is underpinned by Volkswagen Group's modular architecture for cars with transverse-mounted engines, which also underpins the redesigned Volkswagen Golf.

Later A3 variants will include a five-door hatchback with a plug-in hybrid powertrain (2015) and a cabriolet (fall 2014). Customers could avail of front-wheel drive in the base model or all-wheel drive in the higher trims.

The sedan could be availed with a diesel and a high-output gasoline engine this fall. The first sedans will arrive at dealerships in the US this month.

Topics: audi, audi a3

If you liked the article, share on:

Pin It

Comments

Recommended

Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Since 1993, Lexus has produced 4 generations of the Lexus GS, with the GS F amongst its newest member of the family. Unfortunately, rumors are also heating up that the...
by - March 24, 2017
In a leaked image following a presentation held in China, we learned that Czech automobile manufacturer Skoda will soon unveil 2 more new SUVs in China, resulting in a four-model...
by - March 24, 2017
McLaren is said to be designing the next generation of Sports Series, which could include a V6 hybrid among its powertrain options. It was earlier reported that the British automaker...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries