Audi has put on ice the option of manufacturing in the United States

Article by Christian Andrei, on August 25, 2010

The recent slide of the euro against the dollar has led to Audi's decision to put on hold a plan to shift manufacturing to the US. Unlike Volkswagen, Audi isn't prepared to develop a car primarily for the US. But despite this change in its pan, Audi of America's target to double sales by 2018 is unchanged.

On the sidelines of the presentation of the redesigned A1 small car, Audi CEO Rupert Stadler said that the company doesn't require a US plant to achieve its plan to "produce 1.5 million cars a year in 2015 at the latest." He revealed that no decisions have been made beyond 2015.

In 2009, Audi's global production dropped by 10% to 924,000 units. Product development chief, Michael Dick, said that US production "doesn't pay off at the current dollar exchange rate."

If Audi has a change of mind, it can actually share a new plant that its parent, Volkswagen AG, is currently building in Chattanooga, Tenn. Stadler said that if the available capacity is used, the company could launch production in the US in six months. He explained that constructing a greenfield plant takes three years.

Last April, Audi of America President Johan de Nysschen told Automotive News that an Audi model can't be easily built on the VW assembly line. He clarified that the line can't be shared and that VW requires the volume for itself.

Besides, Audi and VW don't share the same vehicle architecture anymore since Audi mounts engines longitudinally and VW transversely. Nevertheless, De Nysschen said that VW designed the Chattanooga plant for a mirror-image expansion and could share the paint shop.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries