Audi hopes that the 2012 A6 sedan will attract more buyers than the Bmw 5-Series

Article by Christian Andrei, on March 7, 2011

Audi’s revamped A6 sedan is expected to raise sales and steal customers away from BMW AG and Daimler AG at the more expensive end of the product range. In an interview, development chief Michael Dick said that the A6 is the “epitome of the top-of-the-range sedan.”

He said that he is convinced that the A6 will appeal to buyers in the business community. He said further that Audi considers this to be an important segment. Dick said that Audi aims to boost A6 deliveries by one third after selling about 1 million of the model's previous generation during its seven-year lifespan.

The overhauled version will start selling in Europe in April at prices that start at 38,500 euros. The A6 is Audi’s second-best selling model.

It considers the BMW 5 Series and Daimler's Mercedes-Benz E Class as its rivals. The model, which is slotted between the A4 and A8, is key for Audi because it is more profitable than the A4 and has higher sales than the flagship A8.

The A6 was presented at the Geneva auto show. Ferdinand Dudenhoeffer, director of the Center for Automotive Research at the University of Duisburg-Essen in Germany, said that the A6 is the most important car for Audi as it generates both margin and volume. He also said that this model is a “gateway to the top range of the luxury spectrum."

Audi, which hopes to overtake BMW as the biggest luxury-auto maker in 2015, is upgrading the high end of its 36-model lineup with the presentation of the new A7 Sportback last year and an updated version of its A8 flagship sedan. [via autonews - sub. required]

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