Audi hopes to boost its sales when it will launch the A7 sedan

Article by Christian Andrei, on August 25, 2010

With the addition of the A7 to its lineup in 2011, Audi of America hopes to boost annual sales of top-line sedans to 10,000 units, says President Johan de Nysschen. The restyled A8 will arrive in November 2010 while the A7 - a four-door with coupe styling - will follow nine months after. The new A8 was unveiled just last week but so far, the A7 has only been seen in concept form.

De Nysschen believes that in a full year, the carmaker could sell up to 5,000 new A8s and as many A7s. For this year, de Nysschen thinks that 3,500 units of the current A8 will be sold. Sales of the A8 peaked at 5,943 in 2004.

The A7 will be priced below the A8, which currently starts at $75,375 including freight. The 2011 A8 will be priced higher because of a substantial increase in content, including a touch-screen system that controls navigation, audio and communications.

Unfortunately, we don't have pictures of the A7 production version yet but de Nysschen claims that it will be similar to the concept car seen at the Detroit auto show in January 2009.

Compared to the redesigned A8, the styling of the A7 will be "more avant-garde." Not much was changed with the look of the A8.. It's expected that the A7 is similar in size to the short-wheelbase version of the A8.

The use of the latest technology was a priority in the making of the Audi A7 Sportback. For instance, the A7 Sportback features a body with a number of aluminum components, making it lighter. Since the body is made up primarily of aluminum and high-tech steels, the resulting structure is lightweight and safe.

Audi A7 Sportback is provided with a sporty chassis that has technological solutions like electromechanical power steering. Occupants inside the cabin of the Audi A7 Sportback experience unprecedented comfort thanks to reduced vibration, engine and interior noise, thus this five-door coupe successfully blends long-distance comfort with a sporty character.

Vibrations sent to the cabin have been well mitigated by the vehicle’s extremely stiff body and the systematic hydraulic damping in the axle and drivetrain bearings. Moreover, Audi tuned all parts to reduced vibrations. Even at fast highway speeds, the interior noise level remains very low.

Customers can choose from the four available four V6 engines – all boasting refined power and outstanding efficiency. One of these engines, the 3.0 TDI develops 150 kW (204 hp). The multitronic powerplant emits just 139 grams of carbon dioxide per kilometer (223.70 g/mile).

In terms of cargo capacity, the Audi A7 Sportback features an easy-to-load luggage compartment that could hold 535 liters (18.89 cu. ft.) of cargo. This capacity expands to 1,390 liters (49.09 cu. ft.) when the rear seat backrests are folded down. Moreover, the Audi A7 Sportback features high-tech assistance and infotainment systems.

Topics: audi, audi a7, sportback

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