Audi in on track to surpass 2013 sales target in the US

Article by Anita Panait, on August 9, 2013

German luxury carmaker Audi, a unit of Volkswagen AG, is on track to surpass its target of selling around 150,000 cars and sports utility vehicles in the United States in 2013. Audi posted a 14-percent rise in sales in the US in the first seven months of 2013. VW’s luxury brand sold 139,310 vehicles in full year 2012.

Mercedes-Benz still lead the race to become the best-selling luxury carmaker in the US after logging a 12-percent rise in sales in the first seven months of 2013 to 165,598 units. Mercedes, however, is still behind BMW brand and Audi in terms of worldwide sales. Scott Keogh, president of Audi of America, told Bloomberg in an interview that the brand is “continuing to get stronger and stronger."

Audi’s strong performance in the first seven months of 2013 is boosted by strong sales of its Q5 SUV, which surged 37 percent in the January- July period to 21,486 units. Audi also expects to get a boost from a number of diesel models that will arrive in dealerships this month.

Audi is rolling out a diesel-powered version of the Q5, the A6 and A7 this month in the US. Audi already rolled out a diesel version of its A8 sedan earlier this year. Keogh remarked that those diesel models will certainly contribute to the brand’s growth in the country.

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