Audi introduces A3 e-tron electric vehicle pilot program in the U.S.

Article by Christian Andrei, on March 3, 2012

Audi has announced the engineering-based pilot program of the battery-electric A3 e-tron at TED2012 in Long Beach, California, to define a progressive e-mobility driver experience for those who buy luxury vehicles. The pilot program establishes Audi's first stage into the broadening U.S. electric automobile scenario, which is a key component of the discussion anticipated at the Audi Social Space at TED2012. 

Audi plans to ignite a progressive dialogue at TED2012 regarding the future role of transportation in the increasingly congested urban areas in the world. The Audi Social Space will show a variety of viewpoints regarding the topic on touch-screen video installations, enabling the attendees of the event to pose new mobility circumstances for future megacities and provide insights in real time to the live Twitter feed of Audi through the #AudiTED hashtag.

Serving as a backdrop for the interactive Social Space are elements of Audi's balanced mobility initiatives, which will also spark discussions on future urban mobility and on the ways to achieve carbon dioxide neutrality across the mobility chain. These initiatives include the lightweight A2 concept EV featuring innovations specifically made for the future megacities in the world, the futuristic cityscapes designed by partner architects of the Audi Urban Future Initiative and the Audi e-gas project utilizing offshore wind turbines to produce clean power for the production of hydrogen, methane and electricity.

The e-tron name indicates that a hi-tech electrified power train with a plug-in capability is utilized. As e-tron's core philosophy, engineers at Audi are studying e-tron power concepts made to suit various driving needs and automobile types including plug-in hybrid (PHEV), extended range electric (EREV) and full battery-electric (BEV) variants.

The aim is to obtain the perfect product for the market at the right time -- the most ideal solution for the individual needs of Audi customers. Audi e-tron is the recent addition to the automaker's range of innovations, which includes the company's ultra lightweight construction, navigation and infotainment, signature quattro all-wheel drive and TDI clean diesel.

Press Release

Audi at TED2012 Announces U.S. Introduction of A3 e-tron Electric Vehicle Pilot Program

• Audi battery-electric vehicle in-market program debuts in U.S.
• Research-based A3 e-tron pilot program to serve as a learning tool for next-gen Audi EV applications world wide
• At TED, Audi engages attendees in a progressive conversation about urban mobility and "The City 2.0" with the A3 e-tron and Audi A2 concept vehicle

Audi today announced the battery-electric Audi A3 e-tron pilot program in the U.S. to define a progressive e-mobility driver experience for premium car buyers. Audi made the announcement of the engineering-based pilot program for the A3 e-tron today at TED2012 in Long Beach, Calif., where Audi is presenting a vision for the role transportation will play in the world's increasingly congested urban centers of the future.

The A3 e-tron pilot program marks the first step by Audi into the expanding U.S. electric vehicle landscape, which is a central component of the discussion expected at the Audi Social Space at TED2012.

At TED2012, Audi intends to spark a progressive dialogue about the role transportation will play in the global megacities of the future. The Audi Social Space will present a variety of perspectives on this topic on touch-screen video installations allowing attendees to pose new mobility scenarios for future urban spaces and contribute in real time to Audi's live Twitter feed through the #AudiTED hashtag.

Elements of Audi balanced mobility initiatives will provide a backdrop for the interactive Social Space and spark conversation on future urban mobility and how to achieve CO2 neutrality across the mobility chain. Initiatives include: the lightweight A2 concept EV that features technology built specifically for the megacity of the future, like traffic-friendly piloted drive technologies for stop-and-go congestion; the Audi e-gas project, which utilizes offshore wind turbines to generate clean power for the production of electricity, hydrogen and methane; and futuristic cityscapes designed by partner architects of the Audi Urban Future Initiative.

Audi A3 e-tron, a global debut

Adding a new electric dimension to driving performance, the Audi A3 e-tron pilot program will allow Audi to identify challenges and opportunities with plug-in vehicles as progressive luxury car buyers become increasingly receptive to EV technology. By studying e-tron use across multiple geographical regions, Audi will monitor the effect of climate conditions, driving patterns and energy performance and use insight gained in the final development of future EV technology applications.

The A3 e-tron pilot program will take place in the San Francisco, Los Angeles, Washington D.C., and Denver markets.

"As part of the long-range Audi corporate goal of moving toward CO2-neutral mobility, there will be e-tron plug-in vehicle products exhibiting all of the performance and design attributes Audi drivers have come to expect," said Johan de Nysschen, President, Audi of America. "Audi is committed to refining Audi e-tron technology and we expect our plug-in vehicles to become a significant choice for our buyers within a growing line of advanced, efficient Audi powertrains over the coming years."

With the A3 e-tron pilot program Audi engineers and technical experts will explore EVs in a real world setting and monitor in real-time how e-tron technology operates in everyday scenarios. The pilot will run throughout the year and provide actionable feedback and telematics data to Audi engineering teams in the U.S. and Germany. This approach follows the Audi philosophy of engineering innovation by introducing fully developed alternative technology to ensure no compromises are needed by Audi owners.

"The A3 e-tron pilot program serves as an important innovation platform for Audi to develop greater insight into electric vehicles and how American driving conditions affect use of the progressive technology in everyday life," said Jeff Curry, e-mobility and sustainability strategy lead at Audi of America. "We will integrate the data generated from this program into the launch of a range of Audi e-tron models for American drivers."

The e-tron name indicates that an advanced electrified power train with a plug-in capability is onboard. As a core philosophy of e-tron, Audi engineers are researching e-tron power concepts tailored to different vehicle types and driving needs including full battery-electric (BEV), plug-in hybrid (PHEV) and extended range electric (EREV) versions. The goal is to have the right product for the market at the right time – the best solution for the individual requirements of Audi customers. Audi e-tron becomes the latest entry to Audi's stable of ingredient technologies, including Audi ultra lightweight construction, Audi TDI® clean diesel, Audi connect™ navigation and infotainment and Audi's signature quattro® all-wheel drive.

Based on the award-winning Audi A3, currently sold to U.S. consumers in gasoline-powered and clean diesel TDI configurations, the Audi A3 e-tron features a fully electric powertrain with a 26kw lithium-ion battery, and zero driving emissions. Providing a sporty driving dynamic, Audi A3 e-tron has 199 lb-ft torque, a battery range of approximately 90 miles and a top speed of 90 mph all while retaining the full interior space and versatility of the A3.

Audi also is working on standardizing peripheral technologies that have to be taken into consideration for wide spread EV adoption and use, including driving the establishment in 2011 of common global standards for charging. As part of the pilot program, Audi will develop its network of infrastructure partners, test advanced services and create partnerships that will be central to providing the premium Audi experience for e-tron buyers.


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