Audi is a new member of the Aluminium Stewardship Initiative

Article by Christian Andrei, on March 13, 2013

AUDI AG will be taking part in the Aluminium Stewardship Initiative to help in the development of a worldwide standard for sustainable aluminum. The company, a pioneer of unitary aluminum car bodies, will attempt to persuade the whole value chain of one of its most significant materials.

This is one of the goals of Audi's corporate-responsibility strategy. In the autumn of 2012, the Aluminium Stewardship Initiative was founded. It seeks to create a sustainability standard for aluminum by the end of 2014. It has the support of the environmental organization IUCN (International Union for Conservation of Nature). It establishes environmental and social criteria that affect all phases from extracting the raw material to producing and processing aluminum.

Dr. Bernd Martens, Audi’s Board of Management Member for Procurement, said that “active responsibility” is strongly anchored in the brand. He also said that Audi prioritizes environmental protection and social responsibility in its supply chains.

The new standard is very appropriate for Audi's holistic approach to product responsibility. In particular, Audi doesn’t just guarantee that it has very frugal automobiles. It also studies the impact of its products to the environment throughout their lifecycles, beginning with the raw-material extraction to production to operation to recycling.

For every new model series, Audi has a certified environmental analysis ready so that it could determine the environmental impact. The goal is to decrease it compared with every model’s predecessor. For instance, Audi was able to prove that the existing Audi A6 and Audi A3 have improved in all major environmental categories.

Even from its first kilometre, the new Audi A3 already has a better environmental footprint than its predecessor. Aside from the use of sustainable materials and manufacturing processes, the fact that it was built to be ultra-lightweight is a big factor too. This means that the Audi A3 is lighter by up to 80 kilograms compared to the former generation. The A3 Sportback is lighter as much as 90kg

Topics: audi

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016