Audi is ready to finish 2011 as world’s No. 2-selling premium brand behind Bmw

Article by Christian Andrei, on December 8, 2011

We already know that Bmw is currently the leader in premium auto sales but it seems that the competition isn’t sleeping and Audi wants to get closer to the leader. According to the latest reports, Audi hopes to pass Mercedes-Benz in full-year global sales and finish 2011 on the second spot, behind Bmw.

Currently, Audi leads Mercedes-Benz by more than 56,500 total vehicle sales but as you may know already Mercedes-Benz outsold Bmw in November.

Through 11 months, Mercedes-Benz sales are up 7 percent to 1,136,525 units while Audi sold 1,193,110 vehicles, representing an 18 percent increase. Bmw sold more than 1.25 million vehicles after 11 months and the Bavarian manufacturer will definitely break its record set back in 2007 of 1,276,793 units.

For those who don’t know, BMW Group sales the BMW, Mini and Rolls-Royce brands and its sales reached 1,510,862 units in the first 11 months of this year. Bmw expects to sell more than 1.6 million vehicles this year. Bmw already sold more vehicles in the first 11 months of this year than in all of 2010. Audi expects to sell this year around 1.3 million vehicles with some help from the Chinese market, while Mercedes-Benz wants to end 2011 with a total of more than 1.25 million. 

The up-and –coming Audi A6 Hybrid is just one of the brand’s new range of models to have the most advanced technologies. The executive class vehicle comes with lighter bodyframe, sportier chassis and a long list of multi media and assistance systems.

The new Audi A6 represents sport and sophistication in its design. Measuring 4.92m long, 1.87m wide and 1.46m tall, the sedan looks more athletic than ever before. It also comes with the low roofline, long engine hood with highly distinct lines and shapes around the edge. To further enhance the already striking features, Audi offers the optional LED for the headlamps.

The premium car will also come with a variety of engines and drive trains including the fuel-efficient V6 engine. In spite the featherweight body, the A6 is safe and rigid since majority of its materials is made with superior grade aluminium and high strength steel. Audi also employed the most modern approach to deliver the lowest interior noise level possible. Aside from aligning the drivetrain bearings and arranging the hydraulic damping system, the have also precisely tuned all components for an outstanding vibrational comfort.

As a whole, every aspect of the design blends harmoniously whether it’s the sporty new look or the spacious cabin. The A6 also has this elegant centre console and wrap around inlays at the front seats that clearly say; Audi has once again created a new masterpiece.

Topics: audi, bmw

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