Audi is taking its design in a new direction

Article by Christian A., on November 7, 2012

Audi is implementing changes to its design. There will be more differentiation between the model series. Audi’s future model generations will show more technical aspects in the design. Audi’s new design strategy also includes a more cohesive unit for the exterior and interior form. In fact, Audi’s crosslane coupé, the current show car, demonstrates the new strategic orientation.

According to the Head of Audi Design Wolfgang Egger, “good design must always express a vision.” He added that automotive design is “ready for a change” but it doesn’t want to break with tradition. Reorganization has taken place at Audi Design. Presently, Egger and his team are redefining their focus. The emphasis is more on the creative process and so, more effort is exerted on having a significant influence on the design of future Audi products.

The focus of the refined Audi design language and philosophy is the strong link between technology and design. Egger has this credo: “Only when design and technology mesh perfectly does an automobile make a statement for the Audi brand.”

This means that technology will be exposed instead of being enclosed. Audi will be strongly focusing on the internal technical elements, creating a new dimension of product authenticity. The Audi crosslane coupé’s design reflects the pure technology and innovative combinations of the materials.

Topics: audi, design

If you liked the article, share on:

Comments

Recommended

One of the executives at Volkswagen tagged in the so-called Dieselgate scandal has pleaded not guilty to a list of allegations surrounding the carmaker’s actions to cheat emissions regulations in...
by - February 27, 2017
When the Crown De Luxe saloon was first released in 1972, it was at that time the most lavish Toyota model available to British customers. Both unusual and exclusive, one...
by - February 27, 2017
The ride-sharing fleet of sharing Lyft Inc. will soon include thousands of specially fitted self-driving Chevrolet Bolt electric vehicles, courtesy of General Motors. If plans push through, Lyft’s clients would...
by - February 27, 2017
J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries