Audi is taking its design in a new direction

Article by Christian A., on November 7, 2012

Audi is implementing changes to its design. There will be more differentiation between the model series. Audi’s future model generations will show more technical aspects in the design. Audi’s new design strategy also includes a more cohesive unit for the exterior and interior form. In fact, Audi’s crosslane coupé, the current show car, demonstrates the new strategic orientation.

According to the Head of Audi Design Wolfgang Egger, “good design must always express a vision.” He added that automotive design is “ready for a change” but it doesn’t want to break with tradition. Reorganization has taken place at Audi Design. Presently, Egger and his team are redefining their focus. The emphasis is more on the creative process and so, more effort is exerted on having a significant influence on the design of future Audi products.

The focus of the refined Audi design language and philosophy is the strong link between technology and design. Egger has this credo: “Only when design and technology mesh perfectly does an automobile make a statement for the Audi brand.”

This means that technology will be exposed instead of being enclosed. Audi will be strongly focusing on the internal technical elements, creating a new dimension of product authenticity. The Audi crosslane coupé’s design reflects the pure technology and innovative combinations of the materials.

Topics: audi, design

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries