Audi is trying out car-sharing programs in Stockholm and Berlin in a premium manner

Article by Christian Andrei, on November 27, 2014

Audi is experimenting on a two car-sharing programs in Stockholm and Berlin, as the luxury carmaker joins other carmakers in realizing their roles as providers of mobility, albeit in a premium manner. The Stockholm program, dubbed as Audi Unite, entails having three or four users share a specially designed vehicle lease.

They uses a certain smartphone app to determine who will use the vehicle, when it will be used, and how long the usage us. A user’s share of monthly payment is determined by how much he or she uses the vehicle. The Berlin program, dubbed as Audi Select, entails having one customer gaining access to several Audi vehicles.

The user could use any of those vehicles over a period of 12 months. Audi AG chief executive Rupert Stadler said at the Los Angeles Auto Show that the carmaker’s two car-sharing programs are unlike those of rivals Daimler's Car2Go and BMW's DriveNow, which are usually targeted towards the city mass market who can’t afford to own a vehicle.

"We're looking for something a little more premium with a little bit more intelligence," Stadler said. He remarked that the Berlin scheme takes on the long-standing models of car ownership and leasing as it allows those who can pay a premium to drive different sorts of luxury cars in year.

Stadler said the users of the program could drive different types of vehicles anytime he or she wants -- SUV in the winter, a cabriolet in the summer or a sporty car whenever needed. He remarked that Audi is looking for car-sharing ideas from its regional markets, adding that Audi of America is ready to step in.

Topics: audi

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries