Audi revealed today the new 60-second TV advertisement billed as a prelude to its upcoming Super Bowl ad. As you can see from the first seconds of the video, the new ad is inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown – known as one of the best-selling children books of all time.
The new ad says good night to the old luxury represented by the Mercedes-Ben S-Class, and says good morning to the new 2011 Audi A8 flagship sedan, presented as the most technologically-advanced vehicle the company has ever produced.
Some of the features presented on the 2011 Audi A8 are the 19-speaker Bang & Olufsen sound system, MMI touch, Audi pre-sense safety features and the Audi signature LED lighting.
Another car that will be featured in Audi’s upcoming Super Bowl TV ad is the widely known 2011 A8. The commercial will air at the first break after the Super Bowl starts on Sunday, February 6, 2011.
Scott Keogh, Audi of America’s Chief marketing officer, stated that the research conducted showed that clients’ impressions were based on nostalgia from memories created early in life. Keogh further added that ‘Goodnight’ wants to tap into this kind of memories to make the viewers feel nostalgic and make them change their perception of luxury.
He believes that the status in today’s world is not only measured by tradition but also by entrepreneurial success. Keogh concluded that this is why advanced and fresh symbols of luxury are needed to make them stand out from the crowd.
‘Goodnight’ will start airing on January 13 (Thursday) on cable networks. A debut on national network is slated for Saturday, January 15 and Sunday, January 16, on Fox and CBS during the NFC and AFC divisional matches.
The commercial is also expected to air during the Sunday morning’s new programs on CBS, ABC, NBX and Fox. This will be the fourth straight Super Bowl appearance for Audi, which will make it the only automotive company with that long presence in this match.
It is expected that Audi will present an interesting and fearless commercial in Super Bowl XLV, which should make the viewers rethink luxury. Venables Bell & Partners, a company from San Francisco, was given the task of creating the 60-second TV ad.
When asked why they chose the 2011 A8, Keogh stated that it is an award-winning model that represents all the standards of today’s evolving luxury – memorable and sophisticated design, the latest technology and top-notch performance.
The 2011 A8 has been described as a combination of incredible beauty and technological masterpiece. This model set the new standards when it comes to dynamism, luxury and efficiency.
A8 has the light-weight Aluminum Space Frame body, which lets it have the same or better fuel efficiency compared to current top hybrid vehicles. The A8 Sedan also offers a 19-speaker Bang & Olufsen sound system, Audi signature LED lighting, MMI touch and Audi pre-sense safety features.