Audi posted an 11.7-percent year-on-year increase in premium car sales around the world in 2012 to 1,455,100 units – a new record for the German carmaker. Audi also posted an 8.6-percent year-on-year increase in sales in the United Kingdom in 2012 to 123,622 vehicles – also another record.
The carmaker’s superb performance last year significantly exceeds the sales target it announced in the summer of 2012, mainly because of the substantial gains in North America and Asia. The company’s 11.7-percent global growth in 2012, equivalent to over 152,000 vehicles, was Audi’s second-highest sales gain in its entire history.
The carmaker also managed to gain around 210,000 additional customers in 2011. After selling around 110,400 premium vehicles in December 2012, Audi was able to exceed the strong sales in the month in 2011 by 0.8 percent.
One of Audi’s strong performers last year is the Audi Q3 compact sports utility vehicle, which was launch globally in October 2011, making 2012 its first full year on the market. Audi sold around 78,700 of the Q3 in Europe alone in 2012.
Another Audi vehicle that managed to spark interest among consumers in Europe is the Audi A6 Avant, which was rolled out in autumn 2011. About 60 percent of A6 buyers in Europe choose to acquire the estate version of the executive class model – allowing Audi to post a 38.9 percent increase to around 63,100 units in 2012. Audi sold a total of around 739,000 cars in Europe in 2012 -- equivalent to a 1.8-percent increase over 2011 – despite facing a difficult market situation in the continent.