Audi logs 15-percent rise in global sales in March 2014 to 170,450 units

Article by Christian Andrei, on April 8, 2014

Audi logged a 15-percent rise in global deliveries in March to 170,450 vehicles, a new company sales record in a single month. The rise was boosted by demand for the A3 family, which sales surged 53 percent to 28,750 in March. Audi posted a 12-percent surge in global deliveries in the first three months of 2014 to 412,850 cars and SUVs, also a new sales record in a single first quarter.

Audi noted in a statement that year-on-year sales have leaped for 51 straight months. Audi sales chief Luca de Meo said in the statement that the carmaker achieved a double-best figure in March, which completed the most successful first quarter in their company history with the strongest sales month ever.

Also providing Audi a big boost in deliveries are the Q7 premium large SUV, which sales jumped 39 percent in March, and A8 upper-premium sedan, which volume leaped 49 percent. Audi also posted growth in all its major markets in March: China deliveries jumping 37 percent to 47,636 while US sales hiking 8 percent to 14,246.

Audi posted a 7-percent rise in sales in Europe to 88,750, topped by the UK market wherein the luxury carmaker surged 13 percent to 28,068. Sales in its home market Germany increased 10 percent to 27,226. Rival Mercedes-Benz sold 158,523 vehicles globally in March for a new all-time monthly record. Mercedes also logged a 15-percent rise in sales to 374,276 in the first quarter of 2014.

“In March we achieved a double best figure, completing the most successful first quarter in our company history with the strongest sales month ever,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “With new models like the A3 Sedan the internationalization of our business is gaining momentum. In the first quarter we achieved substantial growth in all regions around the world and grew more strongly than the market in Europe.” [source: Audi]

Topics: audi, sales

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