Audi posted a 4.3-percent jump in global vehicle sales in February to 122,550 units, thereby outselling Mercedes-Benz for a second time in as many months this year. For the first two months of 2015, Audi logged a 7.4-percent surge in deliveries to 260,250 vehicles, boosted by strong demand from China, Germany and the United States.
Audi’s record February deliveries were prompted by strong demand for its new-generation A3 compact model line, which sales jumped 47 percent to 28,850. In the same month, Audi rolled out revamped versions of the A1 compact and Q3 SUV in Europe and is planning to introduce new generations of the A4 midsize and Q7 large SUV.
In China, Audi posted a 4.2-percent hike in February sales to 33,712. Its sales in Germany gained 17 percent to 25,502 vehicles. The luxury carmaker logged a 4.2 percent growth in Europe to 60,250 units despite a 28-percent dive in Russia to 2,092 vehicles.
Audi also gained 5.3 percent in the US to 11,445 units. Mercedes grew faster than Audi in February at 15 percent (120,270 units) and in the first two months of 2015 by 14 percent (246,135 vehicles), trimming the gap between the two carmakers.
“We are continuing our global growth and have again increased sales in all regions of the world in February,” says Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG. “The updated A6, which is also due to be launched in the United States over the next few weeks, performs very well and will provide us with added momentum.” [source: Audi]