Audi may not reach its sales goals for 2011 due to suppliers

Article by Christian Andrei, on January 24, 2011

According to Audi AG CEO Rupert Stadler, it appears that the German manufacturer will have a very hard job in order to achieve sales goals for 2011 as the suppliers are still in recovery mode.

Same Stadler added that the problem is not only in the United States, but worldwide. “Our suppliers have not withstood the global crisis in 2009 as good as we did.” said Stadler.

Moreover, Stadler added that Audi has a 14-day vehicle supply in the United States, instead of the usual 30-day supply.

For example, the Audi Q7 premium SUV has even a smaller number. Apparently, the short supply on bottlenecks is the reason for this.

Rupert Stadlersaid that the next five years are very important for Audi, as the German manufacturer wants to increase its sales from 101,629 last year, to an impressive 160,000 units by 2015.

For those who don’t know, 2010 was an historic year for Audi, as the manufacturer sold around 1,092,400 cars in the past year, exceeding the Company’s annual sales forecasts, and thus recorded its best ever year in terms of sales.

In China, Audi sold a record 227,938 units; in the United States, the brand achieved sales surpassing the 100,000 mark for the first time. [via autonews - sub. required]

Topics: audi, sales

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