Audi misses hitting record sales in UK this year due to supply shortage

Article by Christian A., on November 26, 2010

If Audi hadn’t faced a supply shortage of about 10,000 cars, it might have set a record in the UK this year. But then, Audi anticipates that it will end the year with sales that exceed 100,000 units – very close to the 100,845 vehicles sold in 2008.

With this sales figure in 2010, Audi's largest export market would now be UK. It is expected to surpass US sales by a few thousand vehicles.

At the launch of the A7 Sportback, UK director Jeremy Hicks said that he is “disappointed” with the supply shortages but he expects that this will be resolved in 2011. Audi's rising production in China will help free up production in Europe to meet demand.

This includes the UK where the company has an order bank of over 25,000 vehicles. Audi anticipates that 2011 would be a record sales year and predicts that the A1 will add sales of 18,000 units aside from the new A6 and A7 Sportback.

Details of the revamped A6 are expected to be announced next week, before the car is revealed at the Detroit auto show in January.

Until that time, the A7 Sportback, the first model to feature the A6 platform, will arrive. Audi forecasts 3,250 sales in 2011 with the new A6 to make up sales of 10,000 units.

For the first ten months of 2010, Audi sales were up 11% year on year and market share increased from 4.72% to 5%. The A3 will still be the top seller in the line-up, making up a third of overall sales. This is followed by the A4.

Topics: audi, sales, uk, record

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries