Audi misses hitting record sales in UK this year due to supply shortage

Article by Christian Andrei, on November 26, 2010

If Audi hadn’t faced a supply shortage of about 10,000 cars, it might have set a record in the UK this year. But then, Audi anticipates that it will end the year with sales that exceed 100,000 units – very close to the 100,845 vehicles sold in 2008.

With this sales figure in 2010, Audi's largest export market would now be UK. It is expected to surpass US sales by a few thousand vehicles.

At the launch of the A7 Sportback, UK director Jeremy Hicks said that he is “disappointed” with the supply shortages but he expects that this will be resolved in 2011. Audi's rising production in China will help free up production in Europe to meet demand.

This includes the UK where the company has an order bank of over 25,000 vehicles. Audi anticipates that 2011 would be a record sales year and predicts that the A1 will add sales of 18,000 units aside from the new A6 and A7 Sportback.

Details of the revamped A6 are expected to be announced next week, before the car is revealed at the Detroit auto show in January.

Until that time, the A7 Sportback, the first model to feature the A6 platform, will arrive. Audi forecasts 3,250 sales in 2011 with the new A6 to make up sales of 10,000 units.

For the first ten months of 2010, Audi sales were up 11% year on year and market share increased from 4.72% to 5%. The A3 will still be the top seller in the line-up, making up a third of overall sales. This is followed by the A4.

Topics: audi, sales, uk, record

If you liked the article, share on:


Login or Create new account to add a comment!


Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016
Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016