If Audi hadn’t faced a supply shortage of about 10,000 cars, it might have set a record in the UK this year. But then, Audi anticipates that it will end the year with sales that exceed 100,000 units – very close to the 100,845 vehicles sold in 2008.
With this sales figure in 2010, Audi's largest export market would now be UK. It is expected to surpass US sales by a few thousand vehicles.
At the launch of the A7 Sportback, UK director Jeremy Hicks said that he is “disappointed” with the supply shortages but he expects that this will be resolved in 2011. Audi's rising production in China will help free up production in Europe to meet demand.
This includes the UK where the company has an order bank of over 25,000 vehicles. Audi anticipates that 2011 would be a record sales year and predicts that the A1 will add sales of 18,000 units aside from the new A6 and A7 Sportback.
Details of the revamped A6 are expected to be announced next week, before the car is revealed at the Detroit auto show in January.
Until that time, the A7 Sportback, the first model to feature the A6 platform, will arrive. Audi forecasts 3,250 sales in 2011 with the new A6 to make up sales of 10,000 units.
For the first ten months of 2010, Audi sales were up 11% year on year and market share increased from 4.72% to 5%. The A3 will still be the top seller in the line-up, making up a third of overall sales. This is followed by the A4.