Audi of America dropping 3.2-liter V6 engine and S8 for 2010

Article by Christian Andrei, on August 25, 2010

Reports have emerged recently saying that Audi of America will experience major product changes for next year which will include the purging of both 3.2-liter VR6 and 3.2 V6 FSI (90 degree) powerplants together with the demise of the S8.

The 3.2-liter staggered six VR engine has been in the VW/Audi lineup for nearly 20 years and as of this year it was observed in the A3 and TT, while the FSI V6 was featured in the A4.

The carmaker did not provide any reason for the move, but it appears that the engine's take rate was way below what was expected, and more so when it has to compete with the 2.0-liter turbo which is more efficient and just a notch less potent.

Although the discontinuation of the 3.2-liter seems to be the result of slow sales. The S8 and A8 W12 are going to be shelved because Audi is about to release its latest A8 next year.

It is uncertain if these axed models will be able to make a come back after the next-gen A8 is launched because they did not sell well as well.

Another model set for the cemetery is the front-wheel-drive Audi TT which is equipped with a 2.0-liter turbocharged 4-culinder powerplant.

In spite of all this bad news, Audi of America will be offering consumers a new S4 sedan, an entry-level 2.0-liter turbo A5 Coupe and the released of the R8 V10, a launch that has been long-awaited.

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