Audi of America launches Sales Assist app for dealers

Article by Anita Panait, on January 28, 2014

Audi of America has launched this month a software package for Apple iPad tablets -- Sales Assist – that allows shoppers to compare Audi models with rival models, configure an Audi vehicle or take a look at the available models in a dealer's inventory.  

Audi offered subsidized iPads to dealers in late 2013 and initially delivered 2,000 of them in early January. Each iPad features the Audi logo etched on the back. Audi has already received orders from 220 dealerships in the US, representing around 80 percent of its network in the country, according to Mark Ramsey, general manager of digital retail operations at Audi of America.

Audi of America will deliver 1,000 to 2,000 more iPads in coming months. "When you look at Millennial and Gen X consumers, they have a much more open shopping experience," Loren Angelo, director of marketing, told Automotive News in an interview at the Detroit auto show.

He noted that when Millenial and Gen X consumers get the opportunity to use a new-media tablet-type solution in the shopping experience, “it makes them much more comfortable." Audi’s software package also includes negotiation and finance tools that allow the quick completion of digital forms. Audi, however, is not the first brand to use tablets in the sales process since the iPad was launched in 2010.

Ford Motor Co. launched its Showcase sales app in 2012 while General Motors released its Dealer SalesAssistant app in 2013. Josh Weeks, an Audi dealer in Danbury, Conn., told Automotive News that he planned to deploy Audi's sales app in late January. He said that he usually sees a salesperson run to a computer to get an answer to a customer's question, and by the time he returns, the customer has already pulled out a smartphone and has found the answer.

Topics: audi, united states

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries