Audi of America starts review of digital agency business

Article by Christian A., on April 22, 2014

Audi of America has commenced a review of its digital agency business, people privy with the matter told Advertising Age. The previous review was in the summer of 2010, which resulted to naming AKQA its digital agency of record in early 2011. AKQA is defending the business, the sources said. AKQA's scope of work for Audi includes digital marketing, Web development and online products and services.

AKQA was responsible for AudiUSA.com, which went online in June 2013. It has also worked on a number of mobile and app development initiatives like the "Road Frustration Index," -- a digital map designed to help drivers anticipate road conditions by considering different factors like driver sentiment, weather and infrastructure in different cities.

Audi of America also availed of the services of Interpublic Group's Huge in May 2013 to support its social media initiatives, which include content generation, internal processes and its social media platforms.

The company also employs additional agency partners – like Mediacom and PMK/BNC -- for digital and social content efforts. The luxury carmaker spent ROUND $126.6 million on US measured media in 2012, which is the last full year of available data in the Ad Age DataCenter. [source: Advertising Age]

Topics: audi

If you liked the article, share on:

Pin It

Comments

Recommended

The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Tesla confirms that they will be discontinuing the fairly new Model S 60 and 60D sedans as soon as next month. Why, you ask? The company wants to make enough...
by - March 22, 2017
Have you ever wondered how much luxury car companies profit from every vehicle they sell? And which companies profit more? Well, in 2016, Porsche sold over 238,000 vehicles. That is...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries