Audi of America starts review of digital agency business

Article by Christian Andrei, on April 22, 2014

Audi of America has commenced a review of its digital agency business, people privy with the matter told Advertising Age. The previous review was in the summer of 2010, which resulted to naming AKQA its digital agency of record in early 2011. AKQA is defending the business, the sources said. AKQA's scope of work for Audi includes digital marketing, Web development and online products and services.

AKQA was responsible for AudiUSA.com, which went online in June 2013. It has also worked on a number of mobile and app development initiatives like the "Road Frustration Index," -- a digital map designed to help drivers anticipate road conditions by considering different factors like driver sentiment, weather and infrastructure in different cities.

Audi of America also availed of the services of Interpublic Group's Huge in May 2013 to support its social media initiatives, which include content generation, internal processes and its social media platforms.

The company also employs additional agency partners – like Mediacom and PMK/BNC -- for digital and social content efforts. The luxury carmaker spent ROUND $126.6 million on US measured media in 2012, which is the last full year of available data in the Ad Age DataCenter. [source: Advertising Age]

Topics: audi

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries