Audi passed Mercedes-Benz brand in global quarterly new-car sales

Article by Christian Andrei, on August 25, 2010

For the first time ever, Audi AG posted quarterly new-car worldwide sales that are higher than that of Mercedes-Benz. In the first three months of 2010, Mercedes sold 248,500 units while Audi sold 264,100 units, a 25.9% increase from the same period last year.

Audi's quarterly sales result was a new company record. Audi has expressed its goal to sell 1.5 million cars a year and be the "most successful luxury automaker in the world" by 2015.

In the global premium-brand segment, Audi finished 2009 in third place behind No. 1 BMW and No. 2 Mercedes. BMW will reveal its official global car sales report later this month. It is possible that Audi would be the topseller.

If not, Audi will definitely be second-ranked. At the rate that it's going, Mercedes isn't expected to regain second place in the course of the year.

In a statement, Audi sales chief Peter Schwarzenbauer said that the company anticipates continued growth compared to last year in the second quarter of 2010. Certainly, Audi's dominance in China helped boost its ranking.

For the first quarter, Audi delivered 51,449 vehicles in China. Mercedes delivered 24,100 units and BMW's Q1 sent 34,179 units. For the month of March, Audi sold 110,400 vehicles globally, a 22.2% increase over the year-earlier period. [via autonews - sub. required]

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