Audi planning to double its sales in the Middle East

Article by Christian A., on January 23, 2013

Audi is planning to double its sales in the Middle East to at least 20,000 vehicles a year annually by 2020, according to Trevor Hill, the managing director of Audi Middle East. The German automaker will be boosted by investment in showrooms and service centres. Last Monday, Hill had presented the 2012 sales in Dubai's sail-shaped Burj Al Arab hotel, a symbol of the emirate's expansion in the past decade.

Hill told Reuters after the event that this is the “minimum target” and that there has to be “buildings” and “capacity.” He said that since those investments have been signed off, so now the company will be working with improving the volume and quality. Hill said during the presentation that Audi had posted a sales increase of 16.4% to a record 9,155 units in the Middle East in 2012.

For 2013, Audi seeks to sell a minimum of 10,000 vehicles in the region. Audi, along with its local partners, has seven ongoing major construction projects, which include showrooms and after-sales service facilities in the UAE, Oman and Qatar. Hill said that the brand will have to double its workshop capacity in the region.

Worldwide, Audi intends to increase deliveries to over 2 million cars and sport-utility vehicles by 2020, as it hopes to dominate the luxury car market and beat BMW. Audi anticipates that premium segment sales will increase by between 12 and 15% in the Middle East in 2013 while the overall passenger car market is estimated to increase 6 to 8% from an estimated 1.1 to 1.2 million vehicles sold last year.

For almost four decades, the A4 has been Audi’s best-seller and continues to do so with its eighth generation. Ten million models have been sold, each of which embodying elegance, sportiness and emotional appeal – the “centerpiece” of the Audi brand. Now, this styling is made even better for the Sedan, Avant, allroad quattro and S4 models, making it more defined and striking than it ever was.

With its new look, the horizontal lines on the front end are emphasized and the engine hood more arched. The upper corners of its single frame grille are tapered while the cross ribs and Audi rings are given a three-dimensional look. It comes with a gray-painted grille (except when combined with the S line exterior package) while six-cylinder models go with high-gloss black grilles. Giving a more striking appeal to the redesigned bumpers are the angular air inlets, revised grilles and flat front fog lights. The horizontal chrome applications on the grille and round fog lights of the Audi A4 allroad quattro contribute to its more distinct look.

Along with a re-arranged interior, the bottom edges of the headlights now come with a slight wave design. Optional Xenon plus headlights are also available and when paired with LED daytime running lights, a narrow optically homogeneous band is formed by the latter. Also, there is an optional adaptive light with dynamic and static cornering lights available.

Topics: audi, sales, middle east

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