Audi plans distinctive styling language for its electrified offerings

Article by Andrew Christian, on March 16, 2015

Audi will follow a strategy similar to those implemented by carmakers with their electrified offerings – giving them a distinguishing design. According to Audi development chief Ulrich Hackenberg, the carmaker is planning to introduce a battery-powered sports activity vehicle in the large premium segment that could travel over 500 kilometers in a single full charge.

This EV will feature “a new, very attractive design,” which is being developed especially for the e-tron range and for battery-electric vehicles. He said that more information about the new styling language will be out before the end of year. Audi’s new battery-electric crossover will be underpinned by the second generation of its modular longitudinal platform MLB 2.

The first Audi model to use the new platform will be the second-generation Audi Q7 that will arrive later this year. Analysts have been saying a key reason why Toyota Prius outsold its rival and brand siblings -- was because of its recognizable shape.

Nissan and BMW followed suit the Leaf and the i3, respectively – both having no conventionally powered sibling. As a result, the Leaf surged to dominate the EV sales list in Europe, with the i3 at third, according to data from JATO Dynamics.

On the hand, Renault is offering both conventional and electrified versions of the Fluence in Europe, with no significant differences in their styling. AS a result, Renault only sold 91 units of the Fluence EV, according to data from JATO.

Topics: audi, design, plan

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