Audi plans to make new A3 its second-best seller in the US

Article by Anita Panait, on June 12, 2012

Audi of America is aiming to make the next-generation A3 as its second-best-selling model next to the A4 sedan. Consumers in the United States could expect the sedan-only version of the redesigned A3 to arrive in the country in 2014 as a replacement for the outgoing hatchback. Audi hopes to return in the compact luxury segment with the sedan-only A3.

Audi expects the next-generation A3 to fill in the gap that older generations of the A4 left. According to Scott Keogh, Audi of America's chief marketing officer, the Audi A4 used to be smaller and more affordable, but the newer generation versions of the model were larger, more powerful and more expensive.

Keogh remarked that the new A3 sedan designed to be the "spiritual successor" in both price and dimension to the A4 model that was marketed in the late 1990s, according to Autonews.

Audi started selling the A3 hatchback in the US in 2005, but American consumers by that time tended to prefer sedans, and they saw hatchbacks as economy cars. Audi only sold 6,561 A3s in the US in 2011, which is less than one-fifth of the number of A4s sold during the same period.

Audi executives are aiming to sell 2,000 to 3,000 units of the redesigned A3s monthly, which when achieved would make the model surpass the brand’s second-best-selling model, the Q5 sports utility vehicle.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016