Audi plans to offer diesel variant to each US volume product in 5 years

Article by Christian Andrei, on November 2, 2010

As Audi moves to comply with more stringent fuel economy standards, it plans to add diesel variants to every volume product in the US within five years. In doing so, Audi aims to cope with the surge in US dealer demand. Diesel versions of the current-generation A8 and A6 sedans as well as the Q5 crossover will be added to Audi’s lineup.

It’s likely that the next-generation A4 will get a four-cylinder diesel engine by 2015. In an interview last week, Johan de Nysschen, president of Audi of America, said that the company will offer the technology throughout its Audi line. To meet the stricter fuel economy targets in the future, Audi requires more efficient engines.

However, Audi has to consider dealer demand, particularly with the orders for the Q5 and A3. This trend signifies a sharp reversal in how consumers see diesels.

Spokesman Jeff Kuhlman said that dealers are saying that there is a “significant consumer demand" across the Audi portfolio for diesel. As proof, Audi can't keep these two US diesel variants in stock. In fact, diesel sales account for half of A3 hatchback sales and almost 40% of Q7 orders.

Kuhlman said that more diesels could be sold if only Audi had more inventory. De Nysschen predicts that diesel sales would make up for up to 20% of Audi's total sales in the US by 2015 compared with 5.5% today.

He said that the company has been “planning conservatively” and is thinking about “considerable growth." Audi aims to achieve US sales targets of 200,000 unit sales by 2015 – double what it estimates will be its total sales for this year. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries