Audi posted 0.8 percent increase in global sales to 96,100 units in January

Article by Christian A., on February 10, 2012

Worldwide sales of Audi increased by 0.8 percent to 96,100 automobiles last month, as strong markets in China and the U.S offset the weak demand in the European market, where consumers still shun big-ticket purchases over the threat of recession. Even with the modest increase in sales in January, the company is confident of growth this year. Peter Schwarzenbauer, head of marketing and sales at Audi, commented that even with the headwinds in some European markets have "strengthened noticeably of late," the signs still point to growth for the automaker.

In January, the automaker kept its position as the second bestselling premium brand in the world, behind BMW, which achieved sales of 96,183 units in the same period, only 83 more compared to Audi. On the other hand, Mercedes sold 86,921 automobiles last month. In Audi's biggest market -- China with Hong Kong included -- the company sold 22,206 units in January, an increase of 22.6 percent in year-on-year figures.

In Germany, the automaker's sales fell 2.3 percent in Germany to 13,067 units as the country continued to feel the effects of the sovereign debt crisis across the region. Germany is the biggest market in Europe. It is also the second largest market for Audi.In general, European sales for the automaker fell 13 percent to 45,900 units in the first month. In the UK, the company's sales dive 13.1 percent to 8,565 in the same month. The UK is Audi's second-biggest single European market and fourth-largest global market. On the other hand, sales in the U.S. sales leaped 19.7 percent in January to 9,354 units. The U.S. is the company's third largest worldwide market.

Audi redesigned its flagship executive-class car, the Audi A6. The full-sized sedan has a light body, a sporty chassis, and an array of new multimedia and assistance systems. It also boasts a bunch of innovative solutions in various areas of technology. It offers an extensive range of available drivetrains and engines.

What’s more, the Audi A6 Hybrid, which will be available soon, combines the V6 engine’s power with the four-cylinder engine’s fuel efficiency. This will make the A6 Hybrid one of the highlights of the lineup.

Much of the new Audi A6’s body consists of high-tech steels and aluminum, making it very lightweight, stiff, and safe. The carmaker employed state-of-the-art materials and design methods to ensure low interior noise levels. Moreover, precision tuning of the components as well as a systematic hydraulic damping on axle and drivetrain bearings deliver outstanding vibrational comfort.

The new Audi A6’s design conveys sportiness and elegance. The sedan has unrivaled sporty proportions, with a length of 16.14 feet, width of 6.14 feet, and height of 4.79 feet. Meanwhile, the long engine hood, the prominent lines found on the flanks, and the low, sweeping roofline all create a dynamic appearance. The optional LED headlights bring out the front’s striking expression.

Additionally, the new Audi A6’s roomy interior echoes the exterior’s sinewy style. One of its salient elements is the "wrap-around," which is an inlay that encircles the driver and front-seat passenger. The car’s elegantly curved dash panel will place you, the driver, at the interior’s center.

Every detail of the new Audi A6’s is a testament to the carmaker’s care when it comes to making cars. The innovative layered-wood veneer and all the other materials used have been carefully selected and crafted. You also have the option to equip the front seats with ventilation and with massage functions. There’s also classy ambient lighting included in the lighting package that gives you small points of light all throughout the car’s interior.

Topics: audi, sales

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