Audi posted a 6.7% increase in October 2013 sales. The automaker attributed the rise to the demand for the A3 and Q3 models as well as the robust growth in China and the United States. Last month, worldwide auto sales increased to 131,950 units, according to Audi. Its sales in China went up by 14.5% last month to 41,117 units.
Its U.S. sales increased by 11% to 13,001 while European sales rose slightly by 1.3% to 61,800 units. According to Audi’s sales chief Luca de Meo, another contributing factor was the successful launch of the A3 sedan in its first markets. Last October, Audi recorded deliveries of about 18,800 cars of the A3 family, 33.2% higher than the previous year.
Global sales of the Q3 SUV grew by 50% to 12,950. Audi also posted double-digit growth in the United States and China. Its deliveries for the first ten months of the year were up 7.5% to 1.31 million vehicles. This week, Daimler's Mercedes-Benz posted a new record in October deliveries. In October, Mercedes recorded sales of 126,421 cars, a 15.3% increase, because of the increased demand for its refreshed E class.
BMW, the leader in the luxury car segment, is predicted to release its record of monthly deliveries in the coming week.
“With very positive development in the UK, the United States and China, we increased our sales in all regions around the world in October. In doing so, we are continuing our global growth pattern,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “The successful launch of the A3 Sedan in its first markets has also contributed to this result.”