Audi posts record sales in China

Article by Christian Andrei, on August 25, 2010

For auto manufacturers, it is no longer surprising that China has posted record sales in the industry. In this time of crisis, the Chinese have helped in keeping the auto industry afloat with its record buying of 66,866 units in the six months of 2009.

German manufacturer Audi is pleased with their company'd best half year in the region with an increase of 11 percent compared to sales during the first half of 2008.

Their best month, however, is June with sales reaching as high as 13,265, an increase of 28 percent. Peter Schwarzenbauer, Audi member of the board of management, says that it clearly shows that they made the right choices with their model strategy matching the taste of the Chinese customer taking into consideration the record sales of the Audi A4L, built purposely for the Chinese market.

Car sales have exploded in the period with Audi selling 3,247 of the long-wheelbase version of the midsize sedan, more than double than in 2008.

The Chinese A4L has been selling like hot cakes with 13,654 units bought for the past six months while another local version of an Audi, the A6L, managed to post increased sales as well.

This model has become so popular that 46,356 units have been sold pushing the company to be market leader in the C segment. Even Audi Q7 sales increased by 12 percent in the first half-year to 2,981 units, while the Audi A5 Coupe sold 452 vehicles showing its sales had tripled.

Topics: audi, china, sales

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