Audi preparing new model for its centenary

Article by Christian Andrei, on May 25, 2009

Audi will be celebrating its 100th year birthday this year and to commemorate the affair the automaker has prepared more than 50 events to be held around the world. Especially significant is July 16 2009 when the company will turn exactly 100 years old, Audi will host a memorial service in Ingolstadt, Germany, the company's hometown, and then on August 21 it will participate in a recreation of the momentous Grand Prix in Berne, Switzerland.

The July 16 schedule is particularly interesting since the carmaker has announced that it will be removing the wraps off of a brand new model right in front of those present at the event, which will consist of Angela Merkel, the Chancellor of Germany. No other details have unfortunately been released.

Also happening in July is a special appearance of Audi as the featured marquee of the English Good Wood Festival of Speed. Audi will be exhibiting its earliest models, iconic rally cars and the Silver Arrows. These will be composed of the Auto Union Type C Streamline, a unique, genuine copy of the car in which Bern Rosemeyer in 1937 tried to break the world record, attaining in excess of 400km/h on an ordinary road.

On static display at Goodwood will be the first-ever Audi competition car, the Type C Alpine Cup winner dating back from 1919. Other Audi displays will include the Auto Union Type C (1936) and Type D (1938) Silver Arrows, the famous Audi Pikes Peak (1987) and IMSA GTO (1989) cars, the R8 and R10 sports cars that won the Le Mans and other touring car vehicles.

August Horch started Audi on July 16 1909. The brands Audi, DKW, Horch and Wanderer are represented by the four rings of the Audi logo, which were merged under the umbrella of Auto Union in 1932 and eventually in 1985 as Audi AG.

Topics: audi

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