Audi presents “Doberhuahua”, its sixty-second spot for the Super Bowl XLVIII

Article by Christian Andrei, on January 27, 2014

Audi has just released its 60-second version of its Big Game spot that features the all-new Audi A3. After we laughed a little, we decided to yell you about it too! Called “Doberhuahua”, the spot represents a comical take on how things can go terribly wrong when people compromise.

Directed by Noam Murro, “Doberhuahua” presents a young couple that is looking for a perfect dog. The problem is that the couple can’t decide on which breed to choose:a cute Chihuahua or a big Doberman Pinscher. The pet store owner suggests them to make a compromise and blend the two breeds. The result, Doberhuahua, is a funny looking dog with a big head, that takes over the city and leaves chaos in its wake.

“Compromise scares us too,” says Audi at the end. The spot also features the hashtag #StayUncompromised. For those who don’t know, the 2015 Audi A3 Sedan will go on sale in the spring of 2014 and has a price tag of $29,900. Later in the fall of 2014, Audi will expands the lineup with the A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron gasoline electric plug-in hybrid (PHEV). “Doberhuahua” also features a comical cameo by musician Sarah McLachlan.

“Unlike other entry-level luxury sedans, the Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The Audi A3 doesn’t compromise on luxury, design or performance,” said Loren Angelo, Director of Marketing for Audi of America. “Through the use of this unlikely new character – the Doberhuahua – Audi illustrates how compromise can be frightening in a humorous, memorable way.” [source: Audi]

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