Audi provides the best car-buying experience in China, survey says

Article by Christian Andrei, on August 16, 2011

In J.D. Power’s annual survey of Chinese vehicle owners, Audi took top honors for offering the best car-buying experience at its dealerships. It was trailed by Daimler AG's Mercedes-Benz and BMW AG's core brand.

Seven criteria were used to assess each brand. These are: the delivery process, the timing of the vehicle delivery, the dealership facility, the salesperson, the paperwork, the actual sales transaction, and the initial sales contact.

Audi had a score of 887 on a scale of 1,000. Coming in second is Dongfeng Nissan with a score of 880. This was followed by FAW-Volkswagen, Dongfeng Honda and GAC Toyota. BMW came in at No. 12 while Mercedes-Benz placed 15th.

The international brands took the top 18 spots. FAW Car ranked No. 19, the top domestic brand in the survey. An average score of 847 was recorded, 24 points higher than the previous year, setting a record for China's automakers.

The scores for brands that were below the industry average were not released by J.D. Power. For the survey, J.D. Power interviewed 11,496 car buyers two to six months after the purchase. The survey included 57 brands and was done in 37 major cities.

Audi dominated the luxury segment in China, with sales of 140,699 cars in the first half, 28% higher than sales in the first half of 2010. In comparison, BMW Group's six-month sales in China surged by 61% to 121,614 vehicles. Meanwhile Mercedes and its Smart brand sold 92,174 units in China in the first half, a 52% increase compared to the same period last year.

Topics: audi, china

If you liked the article, share on:


Login or Create new account to add a comment!


Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016
Mini has just provided the world with a preview of its first hybrid model that employs petrol-electric power to propel its wheels. Derived from the second generation of the Mini...
by - October 20, 2016
For the second time in three years, German driver Marco Wittmann of BMW Team RMG reached the summit in the DTM Drivers’ Championship. Even though Wittmann only secured a fourth...
by - October 20, 2016
The recent motor show has given us a lot of promising vehicles to look forward to for the time being. After we caught a glimpse of the future of motoring,...
by - October 19, 2016
Almost immediately after its launch, car designers have rendered their own adaptations of the new BMW 5-Series (G30). It’s just how it goes. Most folks with very creative minds couldn’t...
by - October 19, 2016