Audi has made no decision yet on whether the compact Q3 crossover will be brought to the U.S. However, Johan de Nysschen, president of Audi of America, said that this may take place within three years after a midlife facelift. De Nysschen explained that the company first has to assess economic feasibility and whether it can reach targets.
Price is one “big obstacle,” de Nysschen adds. It has to be low to appeal to buyers but then, it also has to be profitable.
Peter Schwarzenbauer, Audi AG board member for sales and marketing, believes that there’s a market for the Q3 in the U.S. He said that the U.S. is prepared for a car that’s positioned below the Q5, according to Autonews. One year ago, the Q3 was launched in Europe.
BMW AG has been putting off the U.S. arrival of the new, similar-sized X1 crossover. Ian Robertson, board member for sales and marketing, said that BMW will reconsider selling it in the U.S. when the X1 receives a “midlife freshening” after around 18 months.
De Nysschen explained that Audi’s hesitation to offer the Q3 in the U.S. is related to its strategy to attain a stronger foothold in the higher segments of the luxury market with its bigger crossover and A8, A7 and A6 sedans.
He also said that the A3 sedan, which is developed mainly for the U.S., will start selling in 2014. But until it arrives, Audi of America will not be importing the redesigned version set to arrive in Europe in 2012 and will continue to offer the sell the current-generation A3 hatchback.
Audi expands its model segment with a new SUV. The new Audi Q3 is compact, yet full of versatility and efficiency. Audi’s luxury sport utility vehicle includes multimedia technology, driver assistance system and every little thing that the very prestigious brand has to offer.
The Q3 is one of a kind not just because it’s an SUV but it’s also because it’s so uncharacteristic for Audi. Audi Q3 feels BIG especially when you’re used to driving the typical saloon. Also, this SUV is the only new model in the line-up at this time. This further identifies the Audi Q3 even from a distance.
Audi Q3 arrives with a sporty character judging from the flow of lines that resemble a coupé. The Q3 also offers LED for the new taillights and daytime running lights as well as the Xenon Plus with wedge-shaped headlights. The large arc that surrounds the front doors is very typical to Audi’s large segment. We think it’s a way for them to send out a statement that they have a new big brother in the family.
The entry model will be out soon and is available in 2 exterior packages. There is also a choice between anthracite and black for the body colour. There are also different choices for interior materials and colours to add a personal touch. It’s just a delight to have one’s personal taste reflected somewhere in the car that one drives.
The new Audi Q3 is built with the toughest steel with an overall weight of 1,445kg. To balance the weight even more, the hood and tailgate are made with aluminium instead. This gives the Q3 an edge judging from the very low coefficient of drag of only 0.32.
The Q3 can seat up to 5 passengers in spite of the measurement of just 5.33ft for the height, 14.40ft for the length and 6ft for the width. No doubt, Audi’s newest model provides a very spacious cabin environment. The same compact SUV can accommodate 460 litres of space at the luggage compartment while the standard roof-rail; pass-through hatch and foldable rear back support make it more suitable for the whole family.