Audi reaches global record deliveries with some help from China and United States

Article by Christian Andrei, on January 10, 2011

The highest-ever sales in the United States and China had contributed to the achievement of Volkswagen AG's Audi luxury division of a record 1.09 million cars and SUVs sold in 2010, an increase of 15 percent from 2009.

December 2010 deliveries of models including the A1 compact and A7 coupe rose 12 percent to 88,500 units. Audi sold 227,938 cars and SUVs in China in 2010, a 43 percent gain, while U.S. deliveries rose 23 percent to 101,629 units.

Sales chief Peter Schwarzenbauer said that Audi set a historic sales record in the U.S. market while achieving the best earnings “in a long time.”

Audi also hopes to surpass BMW AG to become the world's biggest maker of luxury cars by 2015. The manufacturer will invest EUR11.6 billion ($15.1 billion) worldwide outside China on new products, plants and technologies over the next five years.

VW's Chinese joint ventures will spend EUR10.6 billion in the world's biggest auto market through 2015.

In December 2010, Axel Strotbek, Audi's CFO, said that the booming Chinese market, where the carmaker is the leading seller of premium vehicles, will help raise global sales to set another record in 2011.

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