Audi AG posted a double-digit rise in worldwide sales in October 2012, a 13.9% climb year on year, to about 123,600 units. The boost is being attributed to the demand for SUV models Q3, Q5 and Q7, as well as the A5 model lineup. What this means is that since January, about 1,221,150 Audi units were bought.
This stands for a 12.9% increase compared with the same period in 2011. Last October, Audi did better than the overall sales in the European market by attaining a 4.2% increase. Deliveries of Audi continued to increase by double digits (14.5% higher) in the U.S. and by 29.5% higher in China. Audi was able to open up new segments in China for the brand with its launch of the compact SUV Q3, the A4 allroad quattro and the RS 5 Coupé.
Audi’s deliveries throughout all models rose by 31.2% since January to 332,959 units. But for the entire year of 2011, Audi sold 313,036 cars. The Changchun-built models Audi A6 L and Q5 had driven the 29.5% increase to 35,899 deliveries in October.
“China remains one of the major growth drivers for Audi: We already surpassed the record total for the whole of last year during this October, and 2012 will see us set a very good new record,” says Luca de Meo, Member of the Board of Management of AUDI AG for Sales and Marketing. He added: “Our market share in the Chinese premium segment has further increased since January – also thanks to new models that particularly meet the increasing demand of Chinese customers for individuality and sportiness.”