Audi dominated the all-wheel drive segment of the automotive market in 2010 by selling 437,792 vehicles -- the majority of units sold in this segment. Audi calls this system as the “quattro," which the carmaker says is a segment that’s in continuous expansion. Audi revealed that 38% of all the models which it sold in 2010 featured the all-wheel drive system. Among Audi’s models that used this technology, the Q5 is the most successful one in 2010 with 155,025 orders.
Audi has a total of 150 models and variants that use the quattro system -- the largest number of models that are offered with all-wheel drive in the premium segment. Readers of the Auto Bild Allrad have named the A4 quattro as the 2011 All-wheel Drive Car of the Year.
Peter Schwarzenbauer, Audi member of the board for Marketing and Sales, said that quattro is one of Audi’s “greatest success stories” and so as the company moves toward electric mobility, it is considering new possibilities for quattro technology. He added that the electric quattro of the future will be even more agile, safer and more efficient.
According to Peter Schwarzenbauer, while the Quattro remains to be one of the best success stories of Audi, the brand is currently writing what it believes may be its most exciting chapter yet. Schwarzenbauer is currently a Member of the Board of Management of AUDI AG for Marketing and Sales. As the brand starts to follow the path of electric mobility, it has seen the new possibilities that can be offered by the Quattro technology, he added.
Schwarzenbauer continued that in the future, the electric version of the Quattro will not only be more agile, but it will also be safer, and most importantly, more efficient. Taking into account all of the various body types, different versions of the engine, and even possible options for the transmission, customers of the brand can select up to more than 130 variants of the Quattro. It is safe to say then that Audi is offering what may be the widest range of all-wheel drive cars, particularly in the premium class.
The vast number of options available doesn’t comprise the only thing that makes the Quattro unique but it also comes with technical solutions that have been implemented to ensure that power is delivered to all of its four wheels.
There are four different technologies behind the Quattro principle. Audi however is making sure that this is continuously improved in order to get the perfect all-wheel drive system for each of the brand’s vehicle concept. The latest incarnation in the Quattro system’s evolutionary stage is the torque vectoring and the crown-gear center differential. Both of these are already equipped in the Audi RS 5, the A7 Sportback, and of course the new A6.
Once again, the Quattro drive system achieved another success especially during the selection of the “2011 All-wheel Drive Car of the Year.” Similar to what happened in 2010, around 119,000 readers of the Auto Bild Allrad decided that the Audi A4 and the A8 were the best in their respective segments. In particular the A4 was the best among “All-wheel drive cars from €25,000 to 40,000”, while the A8 was chosen as the best of all “All-wheel drive cars over €40,000”.
This is the sixth year running that the brand has had two winners declared for this particular contest. Rounding out the amazing results of this year are the three second-place finishes. In choosing the winner, Auto Bild Allrad’s readers had to choose from 136 vehicles under nine categories. The coveted awards were accepted this evening in Frankfurt. Audi’s Head of Marketing in Germany, Dr. Hans-Peter Kleebinder, accepted the awards in behalf of the brand.