Audi seeking go signal for new LED lighting feature in the United States

Article by Anita Panait, on September 30, 2013

After failing to get quick regulatory approval in the United States for its auto-dimming Matrix Beam headlights earlier this year, Audi is again making a new attempt to secure approval for another lighting feature in the country. Audi is applying for a new light feature -- sequential turn signals that consist of a string of LED bulbs that light up like a sign on a Las Vegas casino.

While the lights are not questioned in the Europe where they appear on the A8 that will be available for sale in fall, such lights are not allowed in the US. Why? It is because of a clause in Federal Motor Vehicle Safety Standard 108 saying that "the effective projected luminous lens area of each compartment or lamp shall be at least 22 square centimeters, provided the combined area is at least 50 square centimeters," or 73/4 square inches.

The Ford Mustang that uses sequential turn signals complies with the requirement by using three large, red taillights that go on in series. Since the first light in the sequence meets the size minimum, the size of the other two doesn't matter.

On the other hand, Audi’s light system is using dozens of smaller LEDs ticking one after another, according to Stephan Berlitz, head of lighting innovations at Audi AG. The regulatory snags are well expected, especially for Audi who is attempting to remain a pioneer in exterior lighting, which is a heavily examined safety component that plays an increasingly significant role in branding and design.

Audi was responsible for setting a styling trend that uses a string of LEDs for its daytime running lights, making its vehicles more recognizable at night. Other models followed suit like Lexus, Jeep and Buick as well as the Honda Accord and Toyota Corolla.

With other carmakers getting into the trend, Audi has no choice but to create another lighting feature to remain noticeable. Audi, however, likes being imitated. Scott Keogh, president of Audi of America, told Automotive News in an interview in August that when other carmakers copy their light, they basically are putting the Audi brand on their car. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries