Automobile giant Audi AG posts 6.8% increase in global deliveries for September 2015

Article by Andrew Christian, on October 21, 2015

September has been a month of crucial growth for auto giant AUDI AG, with a 6.8% increase in global deliveries. This was made possible by the sale of over 170,900 units around the world. Figures indicate that the company’s sales of its automobiles in the Americas increased by 11.9%.

Europe continues to be a lucrative market for Audi, with an 8.8% increase in sales as of September. Almost 80,000 units were sold in the European market in September alone, propelled by the release of the Audi Q7.

With these excellent September figures, Audi was able to carry on the momentum it has achieved since the start of the year – sales figures for the nine-month period showed that Audi has sold roughly 1,347,950 units so far across all models.

This represents a cumulative increase of 3.8% on sales of all of the company’s models. According to Luca de Meo, Sales and Marketing board member at Audi, the strong sales performance show that there is increased interest in the company’s portfolio, thanks to the introduction of new models like the Audi Q7 and the Audi TT.

These two models alone contributed to sales, consisting of 4,900 units in September, an increase over the figures recorded in September 2014. De Meo said that Audi intends to capitalize on that interest by introducing 15 new models worldwide by the second half of 2016, an action which the company is confident will provide a boost to its sales figures.

The Audi A7 and A8 full-size automobiles were also major contributors to Audi’s global sales as of September. In Europe alone, the A7 and A8 made up, cumulatively, 14.1% percent of the market’s growth.

The United Kingdom proved to be a major sales hub for September, which is considered as Audi’s strongest sales month every year, with 28,778 units delivered. This means that the UK grew by 9.7% in September alone. The UK even surpassed Germany in sales; German deliveries only accounted for 21,710 units.

The UK has consistently been seeing a rise in demand for Audi’s automobiles, growing a total of 5.3% from January to September. Other European markets also showed positive growth in September.

Although only 5,018 units were delivered in Italy in September, it represented a growth of 37%. France also posted a 13.1% increase, delivering 4,871 units. Finally, Spain returned an excellent 30.2% growth in September.

Audi’s total deliveries to Europe in the nine-month period ending September are at 612,650 units, representing a growth year-on-year of 3.8%. Even Russia showed promise in September, the first time in 2015 that deliveries grew by 2% to 2,607 units.

Behind this growth in the Russian market is the considerable demand for the new Q7. The Asia-Pacific region also showed great returns in September as well. Foremost among these markets is Australia, where 2,048 units were delivered for a 25.6% growth.

South Korea followed second, with 2,993 cars and 27.3%. Chinese markets also saw a staggering 53,095 vehicles delivered, representing a growth of 2.9%. The Asia-Pacific markets saw a total delivery figure of 414,411 units from January to September, a slight decrease of 0.3% compared to 2014’s Jan-Sept period.

As for the company’s American market, September saw sales of 23,200 cars. This led to an 11.9% increase. Brazil and the United States showed the best performances, with 23.4% and 16.2% growth, and deliveries of 1,501 and 17,340 units, respectively.

Compared to Europe, the slightly older Audi Q5 showed the best performance in America with 5,149 units delivered. This represents an impressive improvement of 58.9% compared to September 2014. September 2015 also saw an increase in deliveries in the United States: the company’s deliveries went up 12.5% to 147,403 units.

Press Release

Audi increases worldwide sales in September

AUDI AG continued to grow in September: With around 170,900 cars, the company increased its deliveries worldwide by 6.8 percent. Sales in the Americas rose by 11.9 percent, while the brand’s business in Europe increased by 8.8 percent. Thanks also to the strong start of the new Audi Q7, the four rings saw its best-ever September sales in company history in Europe with almost 80,000 units. Since the start of the year, the global sales of the Ingolstadt-based company have increased by 3.8 percent across all models to around 1,347,950 units.

“In light of the difficult market situation in important regions, we view our sales performance in the third quarter positively. Our growth in Europe demonstrates that new models are generating additional volume,” says Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG. In September alone, Audi managed to increase combined deliveries of the new Audi Q7 and the new Audi TT by around 4,900 units compared with the same month last year. By the middle of next year, the company intends to launch another 15 new or updated models in the global markets. “That will further boost our sales.”

In addition to the Audi Q7, whose sales more than doubled (+171.0%) in Europe in September, the A7 and A8 full-size models also performed positively. Across all European markets they accounted for combined growth of 14.1 percent. Audi achieved the highest absolute market growth in the region in the United Kingdom: In the traditionally strong sales month of September, deliveries increased by 9.7 percent to 28,778 units. As such, Audi posted its 33rd record-breaking month in a row in the United Kingdom, selling even more cars than in the German market (+0% to 21,710 units). Since the start of the year, demand in the United Kingdom for the models from the Ingolstadt-based carmaker has increased by 5.3 percent to 133,570 units.

In Italy (+37% to 5,018 units), France (+13.1% to 4,871 units) and Spain (+30.2% to 3,224 units), the company increased its sales by a clear double-digit margin in the past month. During the first nine months, Audi delivered around 612,650 cars to customers in Europe – an increase of 3.8 percent. Strong demand for the Q7 also had an impact on Audi sales in Russia. Here, the carmaker managed to increase its deliveries again for the first time this year, with sales up 2 percent to 2,607 units.

The markets also performed positively in the Asia-Pacific region in September: In Australia (+25.6% to 2,048 units) and South Korea (+27.3% to 2,993 cars) Audi recorded high double-digit growth. In China, the sales figures of the four rings increased by 2.9 percent to 53,095 cars delivered. In the first nine months of the year, deliveries totaled 414,411 units, slightly down on the figure from the same period last year (-0.3%).

In the Americas, the company managed to build on the success of the previous months, achieving an increase of 11.9 percent with around 23,200 cars sold. Business in Brazil (+23.4% to 1,501 units) and the United States (+16.2% to 17,340 cars) in particular was very pleasing. The bestseller of Audi of America, the Audi Q5, outperformed its deliveries from the prior-year month by more than 58.9 percent (to 5,149 units). In the year to date, Audi has sold 12.5 percent more cars in the United States than in the same period of 2014, delivering 147,403 units.

Topics: audi, sales

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