Audi struggles to meet demand, customers wait 3-4 months before delivery

Article by Christian Andrei, on February 10, 2011

Customers of Volkswagen AG's luxury brand Audi must wait an average of three to four months before the cars, such as the $52,700 A6 sedan, can be delivered. Sales chief Peter Schwarzenbauer explained that factories are running in full capacity in order to cope with the record demand and extra shifts may even be added on Saturdays.

In an interview, Schwarzenbauer said that if sales continue to rise, it would be difficult to say just how soon before waiting times are cut short.

Spokesperson Esther Bahne said that there are long waits for Audi's compact A3 and the full-size A6, which will be released in a new version beginning in March. She said that generally, buyers receive cars within eight to 10 weeks of their order when there are more normal levels of demand.

For the month of January, record sales were recorded by BMW AG, Daimler AG's Mercedes-Benz division and VW's Audi, Germany's three biggest luxury-auto makers. But Audi had the most number of deliveries for the month.

Due to the growing demand in China, the U.S. and Germany, many carmakers are adding or expanding plants this year. Birgit Hiller, a spokesperson for the company, said that customers at BMW usually wait as long as three months for most models and as long as six months for the overhauled X3 SUV. [via autonews - sub. required]

Topics: audi, deliveries

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