Audi supports design students with new ‘Intelligent Emotion’ project

Article by Christian Andrei, on August 25, 2010

For quite some time now, both carmaker and driver have always been held captive by the question of the future of the auto industry. Now, Audi has come up with what it understand that future may be as seen from the eyes of students at the Munich University of Applied Sciences and what they call their „Intelligent Emotion´s project concepts.

The aim of the project was to foresee the means by which alternative fuel and forms might be utilized in the future, and simultaneously considering the far-reaching needs of individual mobility.

Audi is not just into this for totally philosophical motivation though. Audi believes that the next generation of workers is our future, thus, they are making it one of their highest priorities to sponsor design students.

The resulting projects demonstrated highly thought-out and clearly presented approaches where each concept, each model, has at least one idea or element that can be conceptualized and utilized in future production cars.

Intelligent Emotion's nickname implies that it's not all engineering and science but engineering strengthened with enthusiasm. As a motivating influence, emotion must go together with accountability as limiter.

The assignment given to the students consisted of developing artistic approaches that mirror the current ecological, technical and social problems but simultaneously creating an attractive, sporty Audi vehicle.

The outcome offered some highly imaginative features and an abundance of core elements that will be the subject of discussion for many years to come. A book came out from this venture which includes the concepts and commentaries of the carmaker's chief designers. The book retails for 29.90 Euros and comes with the title Audi Design Projekt.

Topics: audi, concept

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