Audi to build a vehicle assembly plant in North America

Article by Christian A., on July 11, 2011

Audi AG, the luxury brand of Volkswagen Group, will be building a vehicle assembly factory in North America. It is also studying an additional an additional engine and transmission plant. The company is completing the assembly plant’s details, including the models, capacity and location.

According to the company’s Chief Executive Officer Rupert Stadler, all decisions will be made within three years. He stated that it is “totally clear” that the company needs new production capacity in the United States, but the question remains as to when it would be.

Citing an insider source at Audi, the Automotive News reported that the company is studying an engine and transmission factory in North America to increase local content. This second facility could be shared with the VW division. Stadler disclosed that the company intends to increase its U.S. sales by 10 to 20 percent this 2011.

He added that it could achieve more than 150,000 vehicles by 2015. In 2010, the company set a sales record with 101,629 units sold in the United States.

Inventory is an issue for the company. Stadler stated that their dealers currently seek more vehicles than the company can deliver. He added that their delivery times remain too high. On July 1, the company had a 21-day supply of vehicles in the U.S.

Moreover, Stadler stated that the company aims to almost double its sales globally by the end of the decade according to the company’s "Strategy 2020" plan.

In 2010, the company sold 1.1 million new vehicles. Furthermore, Stadler revealed that the company’s original target of 1.5 million vehicles for 2015 will be reached a year earlier than planned. He further stated that by 2020 Audi wants to sell 2 million units.

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries