Audi to double production in China to meet rising demand

Article by Christian A., on October 20, 2011

In order to meet the rising demand for passenger cars, it appears that Audi will more than double production in China within the next four years. The German firm is planning to expand the manufacturing capacity to 700,000 vehicles by 2015 depending on market demand. Currently, Audi builds 300,000 vehicles in China, according to Dietmar Voggenreiter, company's China president.

As expected, the company is considering building a second plant in addition to the one in Changchun. "You see a lot of young customers and young families now buying premium cars," Voggenreiter said.

"Nowadays, the upper middle-management customers are growing and this is our main customer focus." Audi is currently planning to overtake Bmw in global luxury-car sales by 2015 and is seeing China as the best market, which will help it achieve its sales goals.

According to a J.D. Power & Associates study, Audi currently accounts for about one-third of the luxury-car market in China, outselling Bmw and Mercedes-benz.

Currently, the compaby makes the A4L, A6L sedans and Q5 SUV with its partner China FAW Group Corp but the German company may also produce an electric car in China. Still, in order to achieve a stronger reputation among Chinese buyers, Audi needs a more vibrant lineup at least according to Namrita Chow, a senior analyst at IHS Automotive in Shanghai.

The new Audi A4 could be availed with an array of highly developed assistance systems that could make driving not only safer but also more relaxed. One of these technologies is the adaptive cruise control assistance system that could keep a steady and safe distance between the Audi A4 and the vehicle on the rear while moving at speeds of between zero and 200 km/h (124.27 mph). Should the systems detect a possible rear-end collision at speeds below 30 km/h (18.64 mph), it would apply full brakes.

Another featured technology is the Audi active lane assist system that helps the driver stay on the intended lane. By detecting the lane markings, the system could discern whether the A4 is staying on the intended lane. If it detects that the car is diverting from the lane, it could implement slight corrections to the steering. Meanwhile, vehicles in the blind spot of the A4 could be detected through radar using the Audi side assist system.

New Audi A4 has a new driver information system with break recommendation. This system could – using steering motions and other parameters -- detect deviations from the driver’s typical driving behavior and then make him or her become fully aware of these variations. The new Audi A4 is also provided with state-of-the-art infotainment systems that include an eight-speaker chorus CD radio as standard.

Range-topping A4 models are provided with a MMI navigation plus system that comes with color monitor, 3D graphics, large hard disk, and DVD player. The system now offers voice control as well as optional digital audio broadcasting.

A Bluetooth online car phone is also included. The MMI navigation plus system – through Audi connect – could provide special services like voice-controlled Google searches for points of interest. The system also offers navigation with Google Earth pictures and Google Street View. Further elements of the new A4 series include Audi online traffic information and the WLAN hotspot that is a feature of the Bluetooth online car phone.

Topics: audi, china, production

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries