Audi to expand dealers’ network, introduce 4 new models in India

Article by Christian A., on February 8, 2012

Audi will introduce four new vehicle models and will also widen its dealers' network this year in India, as it seeks to boost sales and market share in the luxury car segment of the third biggest economy in Asia. The automaker currently sells nine models in the country, and one of these is the R8 Spyder sportscar. Its new models this year include the TT roadster next month, the Q3 SUV in the second quarter and the S6 and A4 models near the end of the year, a spokesperson told Automotive News Europe.

 The automaker's parent company Volkswagen Group also intends to double its component sourcing from the country to 700 million euros or $924 million this year, Audi India operations chief Michael Perschke disclosed. He added that in the long run, their expectations are to boost their global sourcing out of India. He further stated that in terms of cost-competitiveness, the country has a "strategic advantage."

VW sources a range of components from India including crankshafts for vehicle models across Volkswagen, Skoda and Audi. Audi competes with Mercedes-Benz and BMW in the luxury vehicle market of India. The brand intends to add 10 dealers this year to its current network of 15, Perschke mentioned. The carmaker sold just more than 5,500 units in India last year, and aims for sales of 8,000 vehicles in the current year, in line with luxury vehicle sales growth of about 50 percent in the country.

Ford, Renault, Nissan and other international vehicle manufacturers are stepping up sourcing of components from India. They are also investing more in new facilities for cost-effective manufacturing. Swedish truck manufacturer Scania AB, which also belongs to the Volkswagen Group, disclosed last month that it would invest around $30 million in an assembly facility in southern India, as it eyes increasing growth in large commercial vehicle sales in the country.

Through its premium SUV Audi Q3, Audi ventures into a new segment: the compact-class form. The Audi Q3 is sporty, versatile and efficient. It is a vehicle that is comfortable whether you are on the road or off the road. Every aspect of the SUV – from its body, to its drivetrain, chassis and assistance and multimedia systems – boasts Audi technology. In fact, many of the systems and solutions that it offers come from the luxury class.

Audi Q3 is instantly recognizable as the Audi family’s youngest member. It features coupe-like lines, which expresses its sporty character. You will also admire the sharp edges that frame its gracefully arched sheet metal surfaces, as well as the distinctive lights that accentuate its front and rear. Moreover, the SUV’s wedge-shaped headlights are available with optional xenon plus units and with LED daytime running lights, combined with LED taillights.

Audi Q3’s low roof line, which starts dropping quite early, and its very flat D-pillars highlight the vehicle’s dynamics. You can also pick add-on parts that are available in a few variants, including a choice between black, anthracite or the body color. You also have a choice between two exterior packages.

The SUV’s base version, which will be available later, weighs 3,186 lbs. It has rigid, quiet, and safe occupant cell that integrates several ultra-high-strength steels. What’s more, its engine hood and tailgate are both made of aluminum. And as is typical of Audi Q models, the undivided taillights have been integrated into the tailgate, wrapping around the pillars. The Q3’s drag coefficient is unusually low at only 0.32. Additionally, the compact SUV’s measures 14.40 feet long, 6 feet wide, and 5.22 feet high.

Setting new standards for workmanship and ergonomics, the Q3 offers ample room to accommodate five passengers. Moreover, a wide selection of interior materials and colors offers you countless possibilities for expressing your own personal style. Its wrap-around, which is a large arc that extends from one of the front doors to the other, is one design feature that is borrowed from Audi’s large model series.

Topics: audi, india

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