Audi to feature A3 sedan in 60-second 2014 Super Bowl ad

Article by Anita Panait, on December 17, 2013

Audi of America will feature its new A3 sedan in an ad that will be shown during the broadcast of the 2014 Super Bowl. That will be the seventh year in a row that Audi has reserved spots for the Super Bowl, which is considered as the most watched advertising event in the United States.

Its recent Super Bowl spots had won accolades, just like its "Prom" ad last year, which showed a shy teenage boy driving to the prom in his father’s Audi and is inspired to be more daring. Audi is hoping that the new spot will build interest for the A3 that will be rolled out next spring. The A3 sedan will be Audi's lowest priced vehicle with a starting price of $30,795, including shipping.

The German luxury carmakers is targeting buyers who wanted technology-laden premium vehicles, as the A3 sedan features dedicated 4G LTE wireless connection and the MMI navigation and entertainment system.“

As one of the most highly anticipated viewing events of the year, the Super Bowl is the perfect venue to launch the all-new, technology-advanced Audi A3,” Loren Angelo, director of marketing at Audi of America, said in a statement.  He remarked that the A3 sedan will be "a game changing vehicle for Audi in the US.”

Audi has revealed few details about the planned 60-second Super Bowl spot, but said it is being created by Venables Bell & Partners, Audi’s advertising agency of record, and will be directed by Noam Murro.

Murro was also the director of this year’s “Moment of Truth,” ad, in which people rushed to warn a woman before she fills an Audi sedan with diesel, not realizing that the vehicle is run by the fuel. According to Audi, its Super Bowl spot will air during the first in-game commercial break after the start of the third quarter.

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