Audi to hike spending on new models, sites and technology

Article by Anita Panait, on December 19, 2013

Audi will raise investments on new models, plants and technology in the next few years as part of its bid to surpass rival BMW, people privy with the matter told Automotive News. Audi is planning to spend over EUR20 billion ($27.46 billion) on global operations through 2018 – which equates to over EUR4 billion a year.

The carmaker’s allotted budget of December 2011 was EUR2.6 billion. Auto Motor und Sport reported the size of Audi's investments on Dec. 12, 2013, citing chief executive Rupert Stadler. The investments will allow Audi to sustain its foreign expansion as it establishes sites in Mexico and China while seeking to build vehicles in Brazil.

In 2014, Audi is planning to build more cars outside Germany for the first time as it targets to sell at least 2 million cars annually. 

Audi is aiming to capture the luxury car sales crown from BMW by the end of the decade. Audi's expansion is part of parent Volkswagen’s goal to become the largest carmaker in the world in terms of sales by 2018, surpassing both Toyota and General Motors.

The report of higher spending at Audi comes after VW disclosed in November that it will exclude vehicle-based investment from spending cuts in other areas to respond to slumping auto demand.

Topics: audi, technology

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016